Google Ad Grants

Get the most out of your Google Ad Grant, with up to $13,000 available per month to spend on search advertising as a not-for-profit. The program, running for over 20 years, has been helping eligible not-for-profits and charities reach people searching for their causes, services, or products online. In this article, we will explore the intricacies of Google Ad Grants, from eligibility and application processes to activation and utilisation.

What is Google Ad Grants?

As stated on the Google Ad Grants website, “Google Ad Grants helps nonprofits share their causes with the world.” It allows eligible not-for-profits and charities the chance to advertise on their platform at no cost, providing a valuable opportunity to increase online visibility, attract supporters, and promote causes effectively.

Key Differences Between Google Ads and Google Ad Grants

• Google Ad Grants:
  • Specifically designed for nonprofit organisations.
  • Provides up to $13,000 per month in free advertising credits.
  • Eligibility requires nonprofit status and valid charity status.
  • Empowers nonprofits to promote causes effectively while adhering to guidelines and restrictions.
• Google Ads:
  • Open to businesses and organisations willing to pay for advertising services.
  • Advertisers set budgets based on campaign spending preferences.
  • Allows creation of various ad types with different formats and targeting options.

Who is Eligible for a Google Ad Grant?

To be eligible, an organisation must be registered as a charitable organisation, verified as a nonprofit by Google for Nonprofits’ validation partner Percent, and registered with ACNC or have Deductible Gift Receipt status with the ATO.

Government entities, hospitals, health care organisations, and schools are not eligible.

How to Apply for Google Ad Grants?

Once eligible, visit Google for Nonprofits, click Get started, and follow the steps. If your organisation already has an account, the system will guide you through the process. Google’s validation partner Percent will verify your organisation within 2-14 business days.

How to Activate a Google Ads Grant Received by Google?

Once verified, activate Google for Nonprofits products separately. Once activated, nonprofits can start creating and running ad campaigns using the allocated monthly advertising credits.

Are Google Ad Grants Worth It?

Google Ad Grants can be a highly valuable resource for eligible not-for-profit organisations, offering up to $13,000 in free advertising credits monthly. This presents a significant opportunity to increase online visibility, reach a broader audience, and promote causes effectively.

• Almost all not-for-profits could benefit from Google Ads. Free ads can drive additional traffic to your website, increase your organisation’s reach, and help convey your message.
• Examples include:
• Increase online donations.
• Build on your donor or subscriber base.
• Educate the public and advocate about issues.
• Recruit volunteers and individuals.
• Promote events and sell tickets online.

Google Ad Grants Training

Google provides resources and training opportunities to help nonprofits make the most of their grants. These sessions cover topics such as setting up effective ad campaigns, optimising keywords, and utilising analytics tools. If resources are limited, reaching out to a Google Ad Grants specialist is recommended for expert setup, regular monitoring, and optimisation.

Planning to Apply for a Grant in 2024?

If you’re gearing up to apply for grants in 2024, elevate your campaigns with Jarrah Digital! Consider us as your strategic partner for a powerful, free Google Ads campaign through the Google Ads Grant program.

How Can Jarrah Digital Help?

As your digital partner, Jarrah Digital is ready to guide you through the Google Ad Grants application process, ensuring your organisation meets all campaign eligibility requirements, from accurate location settings to maintaining a minimum 5% click-through rate.

Get Started Today!

Ready to leverage this fantastic opportunity and propel your organisation’s message? Reach out to Jarrah Digital today and request a quote.

Spread the Word

Know a not-for-profit that could benefit from this incredible opportunity? Share this post and let them know about this amazing opportunity!