Your Websites Performance on Google Search
This morning I started to receive the monthly wrap up of emails from Google Search Console for my client websites.
If you own a website, Google Search Console is a great way to understand how the search engine views your website and its individual pages.
The monthly email is an easy way to digest some of the data that it captures.
Don’t’ have Google Search Console set-up on your website – visit https://search.google.com/search-console/about to get started as it does take at least 3 months of data collection before you start to receiving these emails. So best to get started now!
Below is an example of the email that is sent out and how to interpret the data. Please note, this is a real-life example. Although some data has been blanked or replaced with example-website.com.au.
*NOTE: “Web” refers to the general results tab in Google Search (the default search type, shown as “All” in search results), as opposed to an image or video search.
Understanding the report
Clicks: How many people clicked a link to your website.
Impressions: How many people saw a link to your website in Google Search results.
Pages with first impressions: Pages that were seen by a user in Search Results for the first time last month.
Top growing pages and Top performing pages: Which pages on your site are growing the fastest (by absolute value, not by percentage change), and which have the highest number of clicks. These values are “month over month” changes.
Top growing queries and Top performing queries: The fastest growing search queries (keywords) in Google Search that return a link to your site. These values are “month over month” changes.
Devices: What device type your users were searching on when they found your site.
Country: Where the user was based when they conducted the search.
Google Search surface: How many users clicked on your site, by search type: Web search (the default, or general, search results), image search, video search, and Discover.
Would you like to set-up Google Search Console on your website and get to know how people are finding and interacting with your website? Get in touch to learn more!